Before understanding this we need to know what is mobile SEO? Mobile SEO means optimization of the website through SEO for using in the mobile, tablets or Smartphones. It really impacts the website’s traffic and it can lead to down search engine ranking if it does not show the result of your website on a mobile phone’s search engine.
So it should be kept in mind while preparing your site if it must be visible on the mobile phone so that users can easily use your site related to your brand, products or services.

Importance of mobile-friendly SEO for your website

1)      Customers reach easily
2)      You can carry your mobile with you everywhere so people visit your site with no matter they will have a carry desktop and it increases search engine ranking.
3)      As you know google is working on mobile SEO’s algorithm update
4)      Mobile SEO also helps in gaining the return on investment(ROI)
5)      Page speed matters a lot for a website and google focusing on that page could be load with a higher speed in mobile also as in desktop.


How can you make your website mobile friendly?

The demand for using a website on mobile phones has been increased because the mobile becomes an essential part of our life. Every person prefer mobile it becomes the basic need of everyone, people do not like to prefer computer always with him. So this is must that the brand-related website that you would make show on the mobile phone and tablets. SEO is a part of digital marketing and it helps in increasing ranking to your website. People do this digital marketing training because digital marketing has become a big platform for making your career. Digital marketing is the process of promoting products or services on to the internet so that more and more people can reach their product via search engines, social media, and others.
Make information people look for easier to find
Usually, people prefer to search for their products or service on mobile devices with fast speed. They do not like to open the browser in computer because using the mobile becomes the basic need everywhere so it should be kept in mind that put the information, images videos on pages of your site can be easily readable on the mobile’s browser.
Do not use flash
Always remember do not use flash on your website because of it slows down page’s loading speed and if your site could not load with accurate speed, the user or customer gain bad experience from your site and get irritated or might be the shift to the other website. Then it will decrease your SEO ranking.
Make your text, button size large enough to work on mobile
Your website’s page and content should be visible on mobile as in the desktop that web-users do not need to zoom out the content, images it can be seen without zoom out images, text, content.
Make your website responsive
If your website is not responsive on mobile as in the desktop then you never rank your website and it could not become mobile-friendly.  It must be displayed and arranged on to the based of the mobile device and making your website responsive is the best way of mobile-friendly.
Increase your brand awareness
If your brand-related site visible properly in every kind of mobile design then it helps you increase your brand awareness. People will search your site on mobile easily that’s why it automatically increase your website traffic and more visibility on the search engines.
Verdict
It is clear that mobile SEO is also important for improving your website ranking on the search engine, Google is trying to work on mobile SEO. SEO is a helpful process for increasing traffic, and ranking on SERP but you need to do and learn advanced SEO strategies because if you would know about SEO in advance you will be able to apply on mobile SEO.